An ROI Approach to Data Modernization in Insurance

Aug 14, 2023
4 Mins Read
An ROI Approach to Data Modernization in Insurance

In the past, insurance companies processed policies and claims manually by underwriters and claims adjusters using a paper-based system. The aforementioned procedure frequently exhibited a sluggish pace and susceptibility to inaccuracies, mostly due to its dependence on human data entry and processing.

The insurance business has experienced substantial legacy modernization due to technological advancements. Insurance businesses have adopted insurance technology, encompassing Artificial Intelligence (AI), Machine Learning (ML), and Blockchain, to enhance operational effectiveness and enhance the satisfaction of their customers. 

Therefore, it is anticipated that the worldwide insurance market will yield a total of 152.43 billion dollars by the year 2030.

Why Does Insurance Industry Need Technology Modernization?

Insurance industry technology modernization entails implementing cutting-edge digital transformation technologies to boost operational efficiency, consumer experiences, and data-driven decision-making.

Chatbots enabled by AI, for instance, may respond to client queries in a timely and customized manner, lowering response times and increasing customer engagement. IoT development tools like sensors and devices can collect data about policyholders in real time, which lets insurers tailor their policies and services to meet their specific requirements.

Modernization also calls for moving away from traditional old systems and toward cloud-based platforms. Cloud-based options are flexible, can grow as needed, and save money. This lets insurance do less work by hand and lets people work from home.

Issues in Insurance Data Modernization

Despite demand and commercial goals, insurance data modernization has been delayed and difficult. Insurers face several technical issues today which are listed below.

  • Data Inconsistency

Interfacing concerns persist for insurers with numerous systems. Aggregating data from diverse core systems – from modern core systems like Guidewire and Duck Creek to legacy home-grown systems is difficult. 

It has led to uneven data references and enterprise taxonomy. Unreadable data cannot be used for insight without a central master data management structure across source systems.

  • Data Pipeline Limitations

Most insurers cannot build up data pipelines for parsing core system (XML/JSON) payloads for policy, quote, and claims. Many lack a CDC to renew claims data. A long-running data pipeline makes processing data from telematics, IoT sensors, and other sources harder.

  • Low Storage

Personal, commercial, and claims insurers typically duplicate business unit data sets. These data sets are large and require manual deletion. Storage security, especially for essential system data, has been a problem.

  • Data Waste

No consistent semantic layer over personal and commercial lines makes ad-hoc analysis and data exploration difficult. How to use data directly affects how one responds to data insights, which is crucial for insurance risk forecasts.

  • Unavailable Analytics

Data must be available and accessible, but data remains underutilized without the capacity to train and deploy analytical models and use modern AI/ML technologies. Analytical deployment needs to address the above issues and a technical framework to organize consumable data.

How to get an ROI-Oriented Approach through Data Modernization?

ROI-oriented data modernization prioritizes product results over project goals, uses the newest insurance technology, and encourages reusability. This three-step method involves prioritizing and allocating resources to build and improve capabilities incrementally to satisfy the business’s data demands as it grows.

How to get an ROI-Oriented Approach through Data Modernization

  • Find Business Use Cases That Focus On Results

To turn data into useful insights, start with high-ROI use cases. It involves determining how data analytics and related tools affect key insurance functions. 

Non-financial data analysis can improve operational efficiency or overhaul a user access portal using client data. To modernize long-term, insurers must start with outcomes and products.

  • Cloud-based Reference Architecture

Cloud platforms like Snowflake give the technical tools needed to develop a reference architecture that utilizes cloud-native capabilities. Insurers can move from old on-premise programs to a data platform that automatically standardizes diverse data sets with a modern cloud platform. 

Understanding and using third-party apps and solutions can help insurers construct powerful data pipelines and expand analytics faster.

  • Use Data Strategically

To create long-term value, insurers should find reusable data products and patterns. It is important to see data as a powerful strategic tool if you want to use it more throughout the insurance value chain. 

Standardizing the data environment across business divisions and increasing adaptability starts with finding reusable data sets.

Insurers require a flexible data platform that supports ecosystem access and business demands. The ROI-oriented approach explains that insurers must link their data strategy to their business plan before modernizing their data. 

Insurers can move forward with data modernization once they have a plan and understand how to use data to achieve their business goals via the platform.

  • Invest in automation tools

As we’ve already said, robotic process automation (RPA) and artificial intelligence (AI) can make insurance processes more accurate and efficient. It lets insurance companies cut down on human work and make customers happier.

  • Create a spirit of innovation

Innovation as a way of life is another important factor. Upgrading the whole infrastructure of an organization should be done slowly, and you should support experimentation, cooperation, and continuous learning as you go. Remember that your team will make it happen, and making a culture of innovation will give them more confidence.

Wrapping It Up

Adopting a proactive strategy toward data modernization would enable insurance businesses to enhance their prospects of success in a continuously developing sector. Insurers may optimize the utilization of their data and boost client services. Data modernization is not just a technical upgrade; it is a strategic investment that will shape the insurance industry’s future and drive growth and profitability in the years to come.


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What are some problems with modernizing insurance data?

How can insurers take an ROI-focused approach to data modernization?

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